Forty years ago, when I was growing up, I did not know anyone who knew anything about designer clothing and I am fairly sure that I did not know anyone who wore it. Our family did not have a great deal of money, but I do not think that that was the reason why. We were just not so ‘clothes conscious’ back then, I think. We just put on what our parents gave us to wear and went out – to school or wherever. Our clothes were always clean and our jumpers or sweaters were usually knitted by my mother, an aunt or a grandmother

Nowadays children are far more aware of what they wear and so are many adults. They stick with a certain designer, because they appreciate that designer’s style or theme. Many designers’ works are recognizable by their theme or style and this will run through their range of clothing, so that if you like one item of their clothing, you will almost certainly like the other items in that range as well.

Some individuals buy designer clothes because the name is famous or because their favourite film star or singer was seen wearing it. This is probably the bad face of designer wear. It makes no sense at all to wear an expensive item of clothing, and let us admit it, all designer wear is more costly, just because someone else that you have never met wears it.

The fact is that that famous person was given the garments to wear and might even be being paid to wear it. To wear designer clothes just for this reason is to allow yourself to be made a fool of.

Designer clothing usually has some identifiable name or logo embroidered onto it. This is an important marketing ploy and is central to the success of a designer. Think of the Lacoste ‘crocodile’. That logo is there to publicize that brand. The wearer becomes a walking billboard for that marque.

It also serves to touch up the ego of the wearer, it declares: ‘Look, I am as stylish as pop stars, because I have the sense to wear this brand’. It also says that you have money, because as we all know, designer clothing is more pricey than non-designer clothing.

Having said that, most designer clothing is of fairly good quality, so it will last a long while if it is laundered properly, but you will have to pay close attention to the type of washing powder that you use and the temperature and the quality of the water. The water may not be too hard.

Sometimes, you can buy designer clothing a little cheaper than in the shops too. Try looking on eBay or Amazon There is frequently designer clothing on the Internet at knock-down prices, but beware of forgeries. Both eBay and Amazon have anti forgery policies which they do enforce when forgeries are brought to their attention, but by then the trader is usually long gone and these companies will not compensate you because you have been cheated.

So, check the seller’s history before you buy, because sellers of forgeries will be banned, so if your seller has only had an account for a few days, beware.

Owen Jones, the author of this article writes on quite a few subjects, but is at present involved with thinking about crutchless knickers. If you would like to know more or check out some great offers, please go to our website at Personalised Knickers.

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